About

Hughes is a skilled toy photographer and creative director with over 30 years of experience in the entertainment and advertising industries. Throughout his career, he has contributed to a wide variety of projects, including television commercials, theatrical trailers, Blu-ray menus, trade show visuals, sizzle reels, and celebrity tribute reels for film festivals, among many others. His diverse background in creative direction and visual storytelling has shaped his unique approach to toy photography.

In 2017, Hughes began his journey into toy photography when he purchased a camera equipped with a macro lens. What started as a hobby quickly grew into a passionate exploration of his son’s extensive toy collection, which included everything from toy cars and robots to spaceships and superheroes. As he experimented with his camera, Hughes found himself drawn to the world of LEGO®. Its simple design, intricate details, perfect scale, and vibrant color palette proved to be the ideal subjects for his photographic vision. It didn’t take long for him to expand his collection, buying more lenses and LEGO® sets until he had enough to open his own small toy store—an investment he never regretted. From that moment forward, Hughes was fully immersed in the world of toy photography

For Hughes, every great story has a beginning, middle, and end—and this philosophy is reflected in the way he approaches photography. A powerful image, much like a captivating story, must capture the viewer’s attention and evoke an emotional response—whether it be a memory, a rush of excitement, love, fear, joy, or a simple reflection from childhood. His work is deeply rooted in storytelling, with every photograph conveying a sense of narrative and emotion that resonates with the viewer.

Each image that Hughes creates serves as a window into a fantastical world where toys come to life, and it is through this window that viewers find an engaging and imaginative story. He is committed to creating all of his effects in-camera and practically, embracing traditional techniques to add authenticity and realism to his work. Whether he’s using baking powder to simulate a snowstorm, lighting firecrackers to create sparks for an explosion, or crafting intricate miniatures and set designs using everyday items, Hughes always strives to inject his personal touch into every scene.

By hand-building his sets and effects with common household objects and drawing on old filmmaking techniques, Hughes brings a sense of craftsmanship and personality to his work. This artisan approach fosters a stronger connection between the viewer and the image, allowing for a deeper appreciation of both the photograph and the toy story it tells. For Hughes, photography is more than just capturing a moment—it’s about creating a memorable, immersive experience for his audience.