Armogear Laser Battle.

I wanted to add drama and mystery to a toy that is commonly associated with sci-fi role play. To solve this challenge, I employed the use of a fog machine to create a dramatic atmosphere to give the toy a place to live and add intrigue. I used a blue and black color palette that is normally seen in sci-fi films to add a sense of realism to an environment that seemed to span into the distance when, in actuality, it was only a few feet wide in depth. The lights of the product really added interesting in-camera effects that were accentuated further during the color correction process. The actors were my kids, who actually loved running around my backyard with the new toys. The final images are bold and look completely in tune with the brand and its product. Lots of fun!